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Forced compliance theory is a paradigm that is closely related to cognitive dissonance theory. It emerged in the field of social psychology. Forced compliance theory is the idea that authority or some other perceived higher-ranking person can force a lower-ranked individual to make statements or perform acts that violate their better judgment. It focuses on the goal of altering an individual's attitude through persuasion and authority. == Festinger and Carlsmith == Leon Festinger and James M. Carlsmith (1959) conducted an experiment entitled "Cognitive Consequences of Forced Compliance". This study involved 71 male students from Stanford University. The students were asked to perform a tedious task involving using one hand to turn small spools a quarter clockwise turn. The purpose was to make the task uninteresting and unexciting enough that none of the participants could possibly find it enjoyable.〔(''Cognitive Consequences of Forced Compliance'' ) Essay, Classics in the History of Psychology〕 The experimental condition involved telling the subject before the experiment started that it would be fun, while the control condition did not set any expectations for the task. The control subjects were asked to go to a room to be interviewed. The experimental condition involved giving either $1 or $20 to try to convince the next participant that the experiment was fun. The results showed a significant difference between the groups. Another large difference was observed between the $1 and $20 groups. However, no significant difference emerged between the $20 group and control group. The results indicate that the smaller reward group ($1) had convinced themselves that the experiment was fun. In summary, this study concluded that if an individual performs an action that goes against what they initially believe, the belief will typically change. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Forced compliance theory」の詳細全文を読む スポンサード リンク
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